TikTok is introducing a updated setting that permits them to reduce the quantity of AI-created content appearing in their feeds. This move comes as the company disclosed that it now features more than 1 thousand million AI videos.
Testing and Rollout
The new functionality is being tested over the next few weeks before a full-scale release. This shift aligns with a increase in AI-generated material, driven by new content generation software.
AI Proliferation Online
Studies have shown that approximately one in 10 of the fastest-growing channels on a competing service exclusively feature AI-generated videos. A large amount of this material is deemed low-quality AI content, a phrase for poor-quality, mass-produced content that is typically absurd or surreal.
“We know from our community that numerous viewers like content created using AI tools, ranging from computer-generated images to science explainers, and we want to offer the community the ability to adjust the amount of that, based on their own preferences,” stated a platform representative.
AI on the Platform
The platform announced that there are currently 1.3 billion videos on its app tagged as AI-generated. Collectively, over 100 million videos are submitted to the service each day, making clips made by AI a relatively small part of its overall inventory.
Customizing Your Feed
Members will be in a position to limit or boost the volume of artificial media they watch by using the topic control option in the platform and choosing “AI-generated content”. Further subjects that can already be controlled under the tool cover news, style, beauty, and choreography.
Content Labeling and Policies
The platform’s rules mandate content makers to identify convincing AI-generated content, and it bans malicious fake videos of public figures or emergencies. Any authentic-looking artificial content that is not labeled can be taken down under its community policies.
Additionally, the platform will from now on add an “AI-made” tag to content produced via its own AI tools, or detected by an collaborative effort for spotting content made by AI. This measure is intended to stop users from seeking to circumvent the labeling process.
Educational Initiatives
The company is also introducing a $2 million awareness program for specialists and groups to create informative material about responsible artificial intelligence. This program will support educational bodies dedicated to educating computer science.
Content Safety Approach
The video-sharing app has supported its safety measures, following controversy over plans to lay off a large number of content moderators in Britain. The company is set to eliminate a significant number of roles in its content moderation department in London, with labor groups and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A company official explained that people-led review would still have a role, but AI can safeguard staff by removing the most distressing content ahead of it gets reviewed by staff. The company stated a 76% decrease in disturbing and violent content seen by content reviewers over the last 12 months due to reliance on its AI tools.
It is vital to combine staff and AI to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we further consider it’s very important to limit contact with harmful content as rapidly, which is where a lot of the machine support is really helping us process content quickly.”